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A cookie is a small information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. These “cookies” can be divided into 4 types each of which is outlined below.
Category 1: Strictly Necessary Cookies
These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping bag items.
Category 2: Performance Cookies
This type collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.
Category 3: Functionality Cookies
These remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the site operates. For example our Saved Items feature utilises a cookie to remember the products which you have expressed a wish to save whilst browsing our website.
Category 4: Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as advertisers. For example we use 3rd party companies such as Criteo to provide you with more personalised adverts when visiting other websites.
You can change the settings on your browser to prevent cookies being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings.
We may disclose aggregate, anonymised statistics about the number of visitors to this Website or number of purchases made as required by our investors. We use an independent measurement and research company to gather data regarding the visitors to this Website on our behalf using cookies and code which is embedded in the site. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors' screen settings and other general information. Q2 uses and stores this type of information, as with that obtained from other cookies used on the site, to help it improve the services to its users. Further information regarding the way in which this information is obtained and used can be obtained by contacting us.
The applications we use to obtain and analyze browsing information are Google Analytics:www.google.com/analytics/ y www.google.es/intl/es/analytics/privacyoverview.html
This application, developed by Google Inc, provides us with an analysis of our page’s viewers. Google may also use this data in the development of its own services and those it offers other businesses. You can read more about these other uses at the links cited.
This tool does not obtain data from the first or last names of users or the address from which they are connecting. The information obtained is derived from such things as the number of page visits, the language, the social network in which our news is published, the city that is assigned to the IP address from which users are accessing, the number of users that visit us, the frequency and reoccurrence of the visits, the time of visit, the browser being used, the operator or terminal type from which one visits.
We also use Google Adwords Conversion y Double Click: http://www.google.com/ads/adwords2/
This application has been developed by Google Inc. , is used to make advertising more attractive to users and more valuable to publishers and advertisers. Cookies are often used to select advertisements based on content that is relevant to a user, improve reporting of campaign performance and avoid showing ads that the user has already seen.
Some of Google 's advertising products allow other companies to send their own cookies to your browser. For example , when visiting a page that uses DoubleClick , can you detect that cookies are sent to the browser via Google and other services . Publishers and advertisers can work with different technologies and service providers , and each of these parts can enable their own cookies , but these cookies can only be read by the domain that is enabled . This means you can send more cookies to your browser through different companies in the time it takes to load a single web page. It works most of online advertising.
We use this information to improve our site, to identify new needs and assess improvements to be made with the ultimate aim of providing better services to the users who visit us.
To permit, get informed about, block or delete the cookies that have been installed on your computer you can change the options of your computer’s browser.
Find information here on how to do so in the case that you use the browser: